I have become OBSESSED with Madewell. I believe it could be for a variety of reasons:
1. Alexa Chung. I haven’t admired and wanted to replicate someone’s style so much, well, ever. You know when people describe someone’s style as looking “effortless”. I think Chung really encompasses that concept. I just wish “effortless” was a real thing. “Style” does take thought. She seems as though she wears what she likes and thinks nothing else about it. If I wore what I liked I would look like a disheveled crazy person. I can’t narrow it down…that Coco Chanel quote about taking one thing off before you leave wouldn’t help me. I would still be a mess. Thus, I continue to hope for that “effortless” day. Oh, yeah. She has a line at Madewell, so I really can look as “effortless” as Alexa Chung.
2. Even though I can only afford to shop in their SALE section and will constantly be a season behind, I don’t care. I live in southern California, so I won’t be too far off base a season behind everyone, merely because we don’t have them.
What I NEED from Madewell now (anyone want to donate?):